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Mission and Vision

Mission Statement:

With a passion for salmon and a culture committed to embracing positive change we strive for excellence every day.


To provide a quality salmon experience with every contact, every time.

Our customer service mantra:

  • -Be thoughtful
  • -Be courteous
  • -Communicate clearly and regularly
  • -Reward loyalty
  • -Always say ‘thank you’
  • -Be professional
  • -Smile

Our team values:

  • -Family
  • -Trust
  • -Appreciation
  • -Team
  • -Ability
  • -Knowledge

We are a Family because we Trust and Appreciate the Ability and Knowledge inherent in each individual working here. This is what makes us a Team.